'Criminal' and 'Absolutely Obscene' Photo of $28 Beer on Menu at Airport Sparks Outrage The internet went wild when Twitter user Cooper Lund posted a photo of an outlandishly priced Sam Adams Summer Ale Draught at LaGuardia Airport in New York.
By Emily Rella
Opinions expressed by Entrepreneur contributors are their own.
Exorbitant prices for food and drink at major entertainment venues and airports are nothing new, especially when it comes to alcoholic beverages. But when a single beer is priced at what most liquor stores charge for a 24- or 30-pack, it's sure to not only a few eyebrow raises, but cause a social media uproar.
This is precisely what happened when one Twitter user, Cooper Lund, posted a photo of an outlandishly priced $27.85 Sam Adams Summer Ale Draught at LaGuardia Airport in New York.
lol at all of this, including the additional 10% "COVID Recovery Fee" that doesn't go to workers pic.twitter.com/Bq9rHJqek7
— Cooper Lund (@cooperlund) July 7, 2021
"Lol at all of this," Lund wrote alongside the photo, while noting that the price of the beer included a "10% COVID Recovery Fee."
The photo also showed an equally excessively priced New Belgium Fat Tire Draught for $20.60 and Sam Adams Boston Lager Draught for $18.15.
A Sam Adams Summer Ale pack of a dozen 12-ounce cans costs roughly $17.99 in the state of New York, according to Total Wine.
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Many took to Twitter to share their own experiences with overpriced food and beverages at New York City-area airports, as well as commenting on Lund's ludicrous find, calling the pricing "criminal" and "obscene."
Full case prices for one beer. Outrageous!!! Criminal even.
— Hope-Whitney (@Drummaiden) August 3, 2021
We paid $60 for a soda, small salad and modelo beer at jfk a month ago. I was flabbergasted and extremely angry when we got the bill!
— مر يم (@ladyqandeel) August 3, 2021
I shook my head and walked out at EWR 2 weeks ago. Can't believe the @PANYNJ is unaware of these outrageous prices. Plus the 10% COVID fee is just a slap in the face.
— JZ (@jaymaxx44) August 3, 2021
Those prices are absolutely ridiculous. Total rip-off. Also a "covid recovery charge'? Why are customers having to pick up the tab for that? Then they will still expect a tip? Every single one of those prices is legalised robbery.
— j beaford (@beaford_j) August 4, 2021
Yes I know about airport pricing, my wife got 2 8oz apple juice a bottle of water and two sandwich for a $50 at Newark airport. I told her not to but anything at the airport but she didn't listen.
— THEREALNYC (@NycThereal) August 3, 2021
Absolutely obscene pricing and I hope no-one pays it. I love beer and will pay over the odds at an airport but the most I've ever seen is £7.50 / $10 for a pint and even that made me weep inside. Plus add taxes and tip? No thanks, I'd rather do without.
— Steve M (@kingstontoon) August 4, 2021
This is outrageous! A pint of good brew is around $6.00 a pop...I can see paying close to double that in any airport; but paying over $28 is a damned crime! Hopefully this little expose' will open the right eyes and bring these rip-offs down to earth
— Don Johnson (@subwayguy98) August 4, 2021
"Those prices are absolutely ridiculous. Total rip-off," one user wrote. "Also a "covid recovery charge'? Why are customers having to pick up the tab for that?"
"My wife got 2 8oz apple juice a bottle of water and two sandwich for a $50 at Newark airport," another user claimed. "I told her not to but anything at the airport but she didn't listen."
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The outrage sparked a response on Twitter from OTG, the company that oversees the concession stand that was responsible for the price listing at LaGuardia, claiming that the price had been listed as "incorrect."
Yikes. GOOD CATCH! That Sam Summer **price is incorrect** and has been updated. + note all other listed prices are for 23oz pours.@cooperlund - we very much appreciate you spotting. DM us next time you're passing through -[beer] on us.
— OTG (@OTGexp) July 7, 2021
^OTG
"GOOD CATCH! That Sam Summer **price is incorrect** and has been updated," the company Tweeted out. "Note all other listed prices are for 23oz pours."
A spokesperson for OTG, Michael Marchese, later revealed that the exposed price hikes were being investigated across all OTG-operated concession stands in New York City-area airports.
"Because of these posted-pricing hiccups, our in-house menu teams have been diligently working to ensure pricing across all restaurants are, in fact, rendering correctly," he told The City.
The Port Authority of New York and New Jersey, which oversees LaGuardia, JFK and Newark-Liberty airports, confirmed the audit. "The Port Authority is committed to enforcing that all terminal operators and concessionaires adhere to cost parity policies throughout our airports," a spokesperson also told The City. "We know this market is expensive enough already, so we're committed to everything we can do to ensure reasonable prices for our customers."
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