'Criminal' and 'Absolutely Obscene' Photo of $28 Beer on Menu at Airport Sparks Outrage The internet went wild when Twitter user Cooper Lund posted a photo of an outlandishly priced Sam Adams Summer Ale Draught at LaGuardia Airport in New York.

By Emily Rella

entrepreneur daily

Exorbitant prices for food and drink at major entertainment venues and airports are nothing new, especially when it comes to alcoholic beverages. But when a single beer is priced at what most liquor stores charge for a 24- or 30-pack, it's sure to not only a few eyebrow raises, but cause a social media uproar.

This is precisely what happened when one Twitter user, Cooper Lund, posted a photo of an outlandishly priced $27.85 Sam Adams Summer Ale Draught at LaGuardia Airport in New York.

"Lol at all of this," Lund wrote alongside the photo, while noting that the price of the beer included a "10% COVID Recovery Fee."

The photo also showed an equally excessively priced New Belgium Fat Tire Draught for $20.60 and Sam Adams Boston Lager Draught for $18.15.

A Sam Adams Summer Ale pack of a dozen 12-ounce cans costs roughly $17.99 in the state of New York, according to Total Wine.

Related: The 10 Best Airports in the World

Many took to Twitter to share their own experiences with overpriced food and beverages at New York City-area airports, as well as commenting on Lund's ludicrous find, calling the pricing "criminal" and "obscene."

"Those prices are absolutely ridiculous. Total rip-off," one user wrote. "Also a "covid recovery charge'? Why are customers having to pick up the tab for that?"

"My wife got 2 8oz apple juice a bottle of water and two sandwich for a $50 at Newark airport," another user claimed. "I told her not to but anything at the airport but she didn't listen."

Related: Your Vacations Could Cost More Until Business Travel Returns

The outrage sparked a response on Twitter from OTG, the company that oversees the concession stand that was responsible for the price listing at LaGuardia, claiming that the price had been listed as "incorrect."

"GOOD CATCH! That Sam Summer **price is incorrect** and has been updated," the company Tweeted out. "Note all other listed prices are for 23oz pours."

A spokesperson for OTG, Michael Marchese, later revealed that the exposed price hikes were being investigated across all OTG-operated concession stands in New York City-area airports.

"Because of these posted-pricing hiccups, our in-house menu teams have been diligently working to ensure pricing across all restaurants are, in fact, rendering correctly," he told The City.

The Port Authority of New York and New Jersey, which oversees LaGuardia, JFK and Newark-Liberty airports, confirmed the audit. "The Port Authority is committed to enforcing that all terminal operators and concessionaires adhere to cost parity policies throughout our airports," a spokesperson also told The City. "We know this market is expensive enough already, so we're committed to everything we can do to ensure reasonable prices for our customers."

Related: Incredibly Simple Travel Tips to Take Stress Out of Flying

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Growing a Business

The Owners of This Texas Farmers Market Took a Big Gamble. Here's How It Paid Off Bigger Than They Dreamed.

A Texas farmers market educates customers about the importance of shopping local for a healthy lifestyle and an even healthier small business community.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Business News

A 29-Year-Old CEO Quit Microsoft To Build His Startup — And Just Scored A Deal on Shark Tank

Aabesh De tapped into a niche need during the pandemic and founded Flora, a houseplant care startup.

Business News

Woman Allegedly Fired for 'Theft' After Eating a Sandwich That Was Leftover From a Meeting

Gabriela Rodriguez worked as a cleaner at Devonshires Solicitors in London for two years.