📺 Stream EntrepreneurTV for Free 📺

Does Your PS5 Include a Built-In Chicken Warmer? The KFConsole Does Have your fried chicken and play video games, too, with a KFC game console featuring a built-in chicken warmer.

By Stephanie Mlot

entrepreneur daily

This story originally appeared on PC Mag

KFC via PCMag

Peanut butter and jelly. Batman and Robin. Rock and roll. Fried chicken and video games. Some things just go together—like KFC Gaming and Cooler Master, which teamed up to create a game console with a built-in roaster.

The KFConsole, a Bargain Bucket-shaped machine fitted with an internal cooling system to extract heat, is the "world's first" device to feature a chicken chamber, designed specifically to keep contents hot and "ready for consumption during intense gaming sessions," KFC says.

The American fast food restaurant chain is no stranger to unique PR stunts: It has hired a slew of celebrity Colonels (Rob Lowe, Ray Liotta, Billy Zane, Reba McEntire, and Mario Lopez have all donned the iconic goatee and string tie); released fried-chicken-flavored edible nail polish and scented bath bombs; and it follows only five Spice Girls and six guys named Herb on Twitter.

You'd be forgiven, however, for overlooking the KFConsole scheme, which began in June—amidst a global pandemic and heated US presidential campaign. Moving forward from an initial teaser campaign, the company last week provided its first look at the cock-a-doodle-dashboard.

"We're so pleased to finally give the fans exactly what they wanted: making the KFConsole a reality," Mark Cheevers, PR and social media lead at KFC UK and Ireland, says in a statement. "We all know the console war is vicious, but we're very confident in the KFConsole as our flagship entry. This machine is capable of running games at top-level specs, all on top of keeping your meal warm for you to enjoy during your gaming experience. What's not to like?

A greasy controller, for one. KFC worked with Cooler Master to create the device's "unique cooling system and...signature chicken chamber," which promises high performance via its an Intel Nuc 9 Extreme Compute Element, Asus-powered "buttery smooth" graphics, and fast speeds. It's also VR-ready, supports 4K TVs, and includes two Seagate BarraCuda 1TB SSDs.

The machine could be a real lifesaver during those long lockdown hours of button mashing. "If Sony or Microsoft want any tips on how to engineer a chicken chamber for their efforts next time, they'd be welcome to get in touch," Cheevers says.

"When we were approached by KFC Gaming to make the KFConsole, we jumped at the chance to get involved and enter the console war," says Stephen James, PR and influencer manager at Cooler Master. "The KFConsole has been custom built with the gamer at the front of mind. The last thing we want is anyone to go hungry while playing."

It's very possible this thing will never make it to your living room or kitchen. So if you can't get your hands on a KFConsole, check out our PS5 vs. Xbox Series X rundown.

Stephanie Mlot

Reporter at PCMag

Stephanie began as a PCMag reporter in May 2012. She moved to New York City from Frederick, Md., where she worked for four years as a multimedia reporter at the second-largest daily newspaper in Maryland. She interned at Baltimore magazine and graduated from Indiana University of Pennsylvania (in the town of Indiana, in the state of Pennsylvania) with a degree in journalism and mass communications.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur

You need to find the right business opportunity at the right time and take the right steps to beat the odds.

Leadership

AI vs. Humanity — Why Humans Will Always Win in Content Creation

With the proliferation and integration of AI across organizations and business units, PR and marketing professionals may be tempted to lean into this new technology more than recommended.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.

Growing a Business

Who You Hire Matters — Here's How to Form a Team That's Built to Last

Among the many challenges related to managing a small business, hiring a quality team of employees is one of the most important. Check out this list of tips and best practices to find the best people for your business.

Franchise

Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.

Management

7 Ways You Can Use AI to 10x Your Leadership Skills

While technology can boost individual efficiency and effectiveness, it's essential to balance their use with human intuition and creativity to avoid losing personal connection and to optimize workplace satisfaction.