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Time After Time

The shows must go on...

This story appears in the August 1998 issue of Entrepreneur. Subscribe »

Classic tv shows never die--and neither, apparently, do some ofthe fashion styles their characters flaunt. Oh sure, there areplenty of TV threads just too shudder-inducing to ever come backinto vogue--think "The Brady Bunch"--but by and large,retro clothes have probably never been hotter. Two shows inparticular--from two very different eras--are currently generatingbuzz among the young and the hip.

Not surprisingly, one of these blasts from the past is the 1950sicon Lucy Ricardo (Lucille Ball) of "I Love Lucy" fame.Even as Mattel came out with its Vitameatavegamin-pitching Lucydoll, the fashion sense of the real Lucy (and Ricky) is beingappreciated anew. We're talking elegant sleeveless dresses,oversized collars and pink-and-white gingham patterns--for Lucy,that is. Ricky's fashion essentials, on the other hand, includehigh-waisted trousers and jackets with contrasting yokes.

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