Facebook 'Instant Articles' Has Arrived
Instant Articles will let stories load more than 10 times faster than standard mobile web articles and will include content from publishers such as the New York Times, BuzzFeed and National Geographic, Facebook said in a blog post on its website.
"Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models," said Facebook Chief Product Officer Chris Cox.
The news publishers can either sell and embed advertisements in the articles and keep all of the revenue, or allow Facebook to sell ads.
The Internet social networking company will also let the news companies track data and traffic through comScore and other analytics tools.
The other launch partners for Instant Articles are NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild, Facebook said.
(Reporting by Supriya Kurane in Bengaluru; Editing by Gopakumar Warrier)
Entrepreneur Editors' Picks
Online Scams Are More Sophisticated Than Ever. Here's How to Shop Safely on Black Friday and Cyber Monday, According to a Cyber Intelligence Expert.
This Guy Saved Barbie From Cultural Extinction. He Did It by Asking One Big Question.
The Top 5 Hot Franchise Categories for 2023, According to One Industry Expert
Why Can't We Resist Black Friday and Cyber Monday? A Behavioral Economist Explains the Psychological Forces That Make Sales Irresistible.
I Couldn't Sleep. I Obsessed Over My Failures. Then I Found the Weirdest Cure.
This Pitch Scored a $250,000 Investment — But It Almost Didn't Happen
Employees Were Demanded to Go Home. Here's How We Invite Them to Come Back.