Get All Access for $5/mo

Facebook Working on a Plan to Pick News From Favored Media Partners The feature is called Collections and functions similarly to Snapchat's Discover section.

By Alex Heath

This story originally appeared on Business Insider

Getty Images

Facebook is working on a new feature that will showcase lists of curated content from publishers directly in the News Feed, according to two people familiar with the project and internal documentation seen by Business Insider.

The feature is called Collections and functions similarly to Snapchat's Discover section, which showcases news stories, listicles, videos and other content submitted by handpicked media partners.

Facebook has approached media and entertainment companies in recent weeks to create content for Collections, but has not given a time frame for when the feature will be made available.

A Facebook spokesman declined to comment for this story.

Facebook's effort to create Collections comes as it struggles to distinguish between high-quality content from established media outlets and the glut of low-quality, fake news stories that go viral across the social network. The company has faced sharp criticism for its role in spreading fake news stories during the U.S. presidential election.

The move could also help Facebook forge stronger ties with publishers as it competes with fast-growing Snapchat. The app's Discover section of youthful, tabloid-esque news stories is seen every day by its more than 150 million users.

Image Credit: Business Insider

Early Collections partners have been told that content they create will be inserted into the News Feed by Facebook, effectively giving them direct -- and potentially much broader -- access to the social network's vast audience of 1.8 billion users. Currently, publishers must either garner likes from users for their content to be seen in the News Feed or pay to boost their exposure through Facebook's sponsored-post program.

It's unclear if Collections will feature advertising, and if so, whether Facebook will share the ad revenue with publishers or offer publishers an option to monetize the content themselves, as it currently does with its Instant Articles service.

Another sticking point could be the extent to which Facebook shares data about readers with publishers, and how easy it will be for publishers to bring readers to their websites.

Facebook has historically had difficulty getting directly involved with news curation.

The company's latest experiment with curated content from publishers was a breaking news app called Notify that the company shuttered earlier this year after only seven months. The social network's Trending news section came under fire earlier this year after it was reported that Facebook's editors were purposely suppressing conservative-leaning news items from appearing on the list.

Alex Heath

Tech Reporter for Business Insider

Alex Heath is a tech reporter for Business Insider in New York City. He covers social media companies such as Facebook, Snapchat and Twitter. He also writes about the hottest apps and startups.

Before joining Business Insider in 2015, he closely covered Apple for the website Cult of Mac. He has been a guest on shows like Good Morning America, BBC World News, Marketplace Tech and This Week in Tech.

He prefers getting tips and pitches via email or Twitter DM.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

This 26-Year-Old's Side Hustle That 'Anybody Can Do' Grew to Earn $170,000 a Month. Here's What Happened When I Tested It.

Stephen Alvarez was working at a dental supply company and following his passion for cars on the side — then an Instagram ad changed everything.

Science & Technology

AI Marketing Secrets: 3 Game-Changing GPT-4 Use Cases to Make Money with AI

Learn how to harness AI to generate leads and increase sales, even with limited resources and a small social media following.

Business News

Mark Zuckerberg Says an Upcoming Meta Product Left Testers 'Giddy'

Meta is almost ready to show this gadget to the public.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Over 10 Billion Passwords Have Been Exposed in the Largest Password Hack in History

The data is thought to have been collected over the past two decades.