Entrepreneur Plus - Short White
For Subscribers

Hawking on Eggshells Which came first, the advertising or the egg? No matter--now they're together at last.

By Sara Wilson

Opinions expressed by Entrepreneur contributors are their own.

TV ads can be fast-forwarded, radio ads can be tuned out--but eggshell ads just can't be ignored. Major companies are scrambling to participate in a new form of advertising called "On-Egg Messaging," where images are laser-imprinted directly onto eggshells--a technology introduced by Bradley Parker, founder of EggFusion in Deerfield, Illinois. CBS was so impressed that it signed on to be the exclusive advertiser last fall. Under the contract, 35 million eggs were distributed per month to promote the TV network's fall lineup.

While On-Egg Messaging is a great revenue builder, it all hatched from the idea of protecting consumers by marking a freshness date and traceability code on each egg. The date-stamped eggs first hit stores in 2005, and Parker expects to see a positive cash flow this year. Says Parker, 36, "I'm just trying to add some value to an existing process and change the world in a small but effective way."

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

Related Topics

Business News

Tech CEO, 26, Found Dead in Suspected Murder

Pava LaPere founded EcoMap Technologies in December 2018.

Business News

Who Is Vivek Ramaswamy? Meet the Latest Entrepreneur Running For President.

Entrepreneurs have a long history of running for office.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.