Get All Access for $5/mo

Here's the Major Obstacle Tinder Still Faces Morgan Stanley analysts don't see a love connection for investors.

By Ben Geier

This story originally appeared on Fortune Magazine

Tinder | Enhanced by Entrepreneur

Bad news for all you left-swiping investors out there: Morgan Stanley analysts aren't so hot on Tinder's ability to make money by charging users for a premium version of its wildly popular dating app.

"We see Tinder monetization underwhelming investors, and not ramping fast enough to offset the core dating deterioration," reads an analyst note about Tinder parent company IAC. Why the negativity? While the Morgan Stanley team acknowledged Tinder's massive user growth, it also noted that lots of Tinder's users are young—and young people, the report argues, won't pay to date.

The analysts also believe that another IAC dating service, Match.com, will also suffer, seeing growth slow between 3% to 8%.

The Morgan Stanley report could throw some cold water on Tinder's fire after Barclays analysts said the app could be worth as much as $1 billion by the end of 2015 thanks to surging user growth.

Ben Geier is an Online reporter @fortunemagazine.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Business Solutions

Why Aren't More Business Owners Using This $18 App?

Turn complex data into convincing visuals with Microsoft Visio Pro.

Growing a Business

How to Build, Grow and Make Money With Ecommerce

To grow your online business, you need to develop a strategy and invest your time wisely. These actionable tips can attract customers and increase online revenue.

Employee Experience & Recruiting

There's a Growing Demand For This New Type of Professional — Here's Why Your Startup Needs Them, Too.

As startups evolve, a new breed of talent — the "boulder climber" — is emerging: adaptable professionals who balance strategic vision with hands-on execution. Learn why these versatile hires are redefining success in lean, agile teams.

Business News

Meta Makes $1 Million Dollar Donation to Donald Trump's Inaugural Fund

Meta CEO Mark Zuckerberg also reportedly gave Trump a pair of Ray-Ban Meta smart glasses.

Business News

'It's Not About You': How to Fire Someone Effectively, According to Kevin O'Leary

O'Leary says that if you can't fire someone, you aren't the right leader for the organization.