How to Start Using Explainer Videos (Infographic)

For many companies, explaining a product or service through text can seem like writing a book. That's why video has become so appealing.

learn more about Zach Bulygo

By Zach Bulygo

Shutterstock | Enhanced by Entrepreneur

This story originally appeared on KISSmetrics

Tell me if you've experienced this problem. After sitting at your computer for a couple of hours writing copy for your product/service, you have your first draft complete. Then you realize it's over 1,000 words long, and no one is going to read it.

For many companies, explaining a product/service through text can seem like writing a book. That's why video has become so appealing, and why it has been widely adopted as a means of explaining an offering.

There are a few advantages video has over text-based copy:

  • Visuals help people understand
  • You can convey more information in the same amount of time
  • In general, people are more likely to watch video than read text

Given these benefits, it shouldn't come as a surprise that many marketers achieve a conversion boost after implementing an explainer video. Tech products like Slack, Salesforce, Crazy Egg, and Help Scout are all currently running videos on their homepages for a reason. Why not give it a try?

Today's infographic provides guidance on why videos work so well, the different types of videos (along with how much they cost), and tips for producing a great video.

Click to Enlarge+
How to Start Using Explainer Videos (Infographic)

If you don't produce in-house, check out firms like Demo Duck, Grain and Mortar,Switch Video, or Sean Duran. All are quality producers and will deliver excellent work.

Zach Bulygo
Zach Bulygo is a blogger for KISSmetrics

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

'This Made Me Physically Recoil From My Phone': Lingerie Brand Apologizes For 'Creepy' Ad Referencing Ryan Reynolds and Bras

Online lingerie retailer Harper Wilde is under fire for a bizarre sponsored post it has since pulled from Instagram.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Business News

Viral Sensation 'Popcorn Guy' Has Earned a Gig at the 2023 Oscars

Jason Grosboll first went viral on TikTok for his theatrical method of buttering popcorn in a Texas movie theater.