You can be on Entrepreneur’s cover!

Kanye West and Beyoncé Might Have Saved Tidal The streaming service has hit number one on the app rankings for the first time ever.

By Jonathan Chew

entrepreneur daily

This story originally appeared on Fortune Magazine

Tinseltown | Shutterstock.com
Kanye West

By the power vested in Kanye, Tidal has hit number one.

With exclusive streaming rights to Kanye West's new album The Life of Pablo firmly secured, Tidal has used that as a platform to jump to the top of Apple's App Store charts as new users eager to hear the rapper's latest work come on board as subscribers.

It's the first time that the streaming service -- which has endured a rocky start since it was relaunched by rapper Jay Z early last year -- has hit number one on the app rankings, a point that West himself championed on his ever-active Twitter account:

The rise of Tidal to the top was undoubtedly helped by West's decision to hold back the sale of his latest album on his website for a week, giving the new streaming site true exclusivity over competitors like Spotify and Apple Music, and a golden chance to gain new subscribers:

For those who may balk at the $9.99/month membership fee, there is also a way around that, thanks to another superstar artiste: Beyoncé. To promote the release of her own single "Formation," you can head to a Tidal-Queen Bey partnered site, type in your name and email, and receive a 90-day free trial of the music service and a copy of Beyoncé's Super Bowl-rocking song. (You can also thank Business Insider for the tip.)

Tidal's new-found success, however, hasn't been all that smooth. There are reports of users who have failed to receive the download link for The Life of Pablo even after paying for it, reported TechCrunch. In some cases, Tidal double-billed customers and still didn't send the album download link.

Fortune has reached out to Tidal on the complaints from users, and will update this story if they respond.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Samsung Makes 6 Day Workweeks Mandatory for Executives as the Company Enters 'Emergency Mode'

Samsung said its performance "fell short of expectations" last year. Now executives are required to work weekends.

Leadership

You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes

If you are a poor leader internally, you will be a poor leader externally.

Business News

I Tried Airchat, the Hottest New Social Media App in Silicon Valley — Here's How It Works

Airchat is still invite-only and prioritizes voices with no option to upload photos or write text, making it feel more human than Facebook or Reddit.

Growing a Business

They Designed One Simple Product With a 'Focus on Human Health' — and Made $40 Million Last Year

Marilee Nelson, Allison Evans and Kelly Love founded cult-favorite cleaning brand Branch Basics in 2012.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.