Kanye West and Beyoncé Might Have Saved Tidal The streaming service has hit number one on the app rankings for the first time ever.

By Jonathan Chew

This story originally appeared on Fortune Magazine

Tinseltown | Shutterstock.com
Kanye West

By the power vested in Kanye, Tidal has hit number one.

With exclusive streaming rights to Kanye West's new album The Life of Pablo firmly secured, Tidal has used that as a platform to jump to the top of Apple's App Store charts as new users eager to hear the rapper's latest work come on board as subscribers.

It's the first time that the streaming service -- which has endured a rocky start since it was relaunched by rapper Jay Z early last year -- has hit number one on the app rankings, a point that West himself championed on his ever-active Twitter account:

The rise of Tidal to the top was undoubtedly helped by West's decision to hold back the sale of his latest album on his website for a week, giving the new streaming site true exclusivity over competitors like Spotify and Apple Music, and a golden chance to gain new subscribers:

For those who may balk at the $9.99/month membership fee, there is also a way around that, thanks to another superstar artiste: Beyoncé. To promote the release of her own single "Formation," you can head to a Tidal-Queen Bey partnered site, type in your name and email, and receive a 90-day free trial of the music service and a copy of Beyoncé's Super Bowl-rocking song. (You can also thank Business Insider for the tip.)

Tidal's new-found success, however, hasn't been all that smooth. There are reports of users who have failed to receive the download link for The Life of Pablo even after paying for it, reported TechCrunch. In some cases, Tidal double-billed customers and still didn't send the album download link.

Fortune has reached out to Tidal on the complaints from users, and will update this story if they respond.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Growing a Business

5 Books Every Small Business Owner Should Read

Here are five encouraging books for business owners trying to grow their companies.

Side Hustle

She's a Former 911 Dispatcher Who Started a Side Hustle Dominated By Men — and It Makes Her About $4,500 a Month: 'Hustle Paid Off'

Marisa Risden, 32, wanted to take control of her schedule and leverage her existing skill set.

Making a Change

Why Read 300 Pages When You Can Learn the Key Points in 15 Minutes?

Headway makes self-improvement fast, fun, and ridiculously easy.

Business News

'The Best Advice That I Could Give Anybody': Billionaire Ray Dalio Credits One Daily Habit With All of His Success

Dalio sets aside forty minutes a day to meditate and has been doing so since 1968.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.