Let It Shine In business, your best asset is the power of you--so use it.

Ian worked for years to hone his expertise in helping people become better communicators. He built a successful communication coaching business by incorporating the latest strategies into his practice, but he was having difficulty landing higher-paying projects, like working with corporate teams.

Since Ian didn't like tooting his own horn, he seemed unsure about customer results. Corporate clients take more convincing, so to hire him, they need to understand the critical benefits he provides compared with his competition.