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Maximum Exposure Use these techniques to successfully reach your entire market.

By Sandra Mardenfield

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The secret to successful network marketing lies in the wordsthemselves: "network" and "marketing."Networking, the simpler to define, is creating groups ofinterconnected individuals who help each other--a situation you canperpetuate by simply speaking about your business. Marketing offersa more complex definition; its techniques vary and offer thenetwork marketer more choices: Do you want to spend hundreds ofdollars or none at all? Do you want to use cold-calling or promoteyour business through referrals only?

The following six helpful hints--culled from interviews withrepresentatives from five network-marketing companies--all add upto one thing: marketing magic.

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