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Marketing your online business isn't as simple as hangingyour name above the door or placing an ad in the Sunday paper. Butif you play the game right, you can get closer to the Internetequivalent of a neon sign on a busy street. Below, we take a lookat some of the basics in getting you started: search engines,banners, link exchanges, mailing lists and auctions. Try them allto find out which ones work best for your start-up.
Getting The Word Out
Search Engines: Mostsurfers go through Web portals and search engines at some point tofind what they're looking for. If you don't have listingsin Yahoo!, Lycos and AltaVista, you're missing out. You couldgo to each search page, ferret out the link for adding your siteand spend your whole day submitting away, but software programs andWeb sites abound to help you register your site with more enginesfaster.
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