One of a Kind?
Make your product conform to break away from the norm.
By Don Debelak •
Opinions expressed by Entrepreneur contributors are their own.
Although inventors are always looking for that new innovation,one problem they encounter is that a new product may be just toodifferent for people to accept. The challenge is especiallydifficult when you lack enough money to educate consumers about whyyour product is better.
Unique products such as the Weed Wacker, which replaced regularhand-operated clippers, typically survive only when introduced by alarge company like Black & Decker. The problem is even biggerwhen your product costs substantially more than existing competingproducts. But new and different products can survive if you chooseyour target customers carefully and modify your product just enoughthat it seems more like what's already on the market.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
