Entrepreneur Plus - Short White
For Subscribers

Community Service Now you can take your ads to specific communities of mobile phone users.

By Amanda C. Kooser

Opinions expressed by Entrepreneur contributors are their own.

Social networking is popular. Cell phones are popular. Electronic advertising is popular. So why not put all three together? AirG has done just that. With 85 mobile operators and media companies onboard, AirG powers mobile social networking and already has more than 10 million unique users worldwide. AirG's mobile communities are available on 90 percent of cell phones in the U.S., and users spend an average of 59 minutes a day on the service. Those are the kinds of numbers that can make advertisers salivate.

Using social networks and mobile communities offers an opportunity to target very specific classes of users.AirG is able to tailor ad campaigns based on criteria such as location, area code, age, gender and income level. Ads can take the shape of traditional banners or click-to-call promotions that connect the user directly to a business. A localized focus can help growing businesses get the most out of their advertising budgets.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

Related Topics

Business News

Opening a New McDonald's Franchise Will Be More Expensive in 2024

Starting January 1, franchise royalty fees will rise from 4% to 5% for new locations in the U.S. and Canada.

Business News

'Bar Tab Was Almost 80%': Restaurant Slams Well-Known Columnist After He Goes Viral For Claiming His Meal Cost $78

A photo of a burger and fries from 1911 Smokehouse BBQ at Newark Airport went viral for its alleged price, but the restaurant says the man didn't factor in his many alcoholic drinks.

Business News

Is Your Relationship With Your Work at a Breaking Point? You're Not Alone, Survey Finds

In a new survey by HP, 83% of unhappy workers said they are willing to earn less to be happier at their job.

Business News

Here's the Secret to Growing Your Small Business, According to Execs at UPS, Airbnb, Mastercard, and Other Big Brands

These 10 executives work at big companies, overseeing programs that help small business. Here's the advice they wish all small business owners were getting.

Business News

'An Absolute Prize': Rare Great Depression $10,000 Bill Sells For Nearly $500,000

The $10,000 bill is from 1934 and was never in circulation.