📺 Stream EntrepreneurTV for Free 📺

New TikTok Tools Promote Kindness Online Creators now have more control over comments.

By Stephanie Mlot

entrepreneur daily

This story originally appeared on PCMag

Nicolas Economou/NurPhoto via Getty Images
TikTok

TikTok is launching two new tools to promote kindness on the social network. The first gives creators more control over comments, and the second prompts people to reconsider posting inappropriate remarks.

When you've spent all day planning, filming, and editing your latest clip, the last thing you want is trolls invading your post. Simply enable the Filter All Comments feature to decide which observations appear on your videos; comments are not displayed unless you approve them. And while this doesn't stop people from being harassed, it does ensure the rest of the world won't see that harassment.

Related: How to Use TikTok to Promote Your Business

"This feature builds on our existing collection of comment controls that allow people to filter spam and offensive comments, and specific keywords," Tara Wadhwa, director of policy for TikTok US, wrote in a blog announcement. "We know that comments are an important way for community members to connect with creators, and we'll continue to develop ways to promote respectful discussion."

Photo via TikTok
Photo via TikTok

Bullying starts and ends with users, and TikTok's new comment prompt encourages community members to "treat everyone with kindness and respect." The app now asks people to reconsider posting a note that may be rude or obscene, and reminds folks of its Community Guidelines, allowing them to edit comments before sharing.

"We continually work to maintain a supportive environment that enables our community to focus on what matters to them: being creative, finding community, and having fun," Wadhwa said. "Part of this fun is engaging with content, sharing ideas, and connecting through comments. Our goal is to promote a positive environment where people support and lift each other up."

Instagram introduced similar features last year in an effort to curb online bullying. A three-pronged approach lets users manage unwanted interactions, highlight positive comments, and take control of their tags and mentions.

TikTok also announced a partnership with the Cyberbullying Research Center (CRC) in an attempt to better understand bullying on and off the video-sharing platform, support community members, and develop other initiatives.

"Creating a safe and positive app environment that allows creative expression to thrive is our priority," according to the blog. "We'll continue to strengthen our safeguards for users, build tools that provide people with more control to shape their experience, and keep listening to feedback from our community and experts."

Stephanie Mlot

Reporter at PCMag

Stephanie began as a PCMag reporter in May 2012. She moved to New York City from Frederick, Md., where she worked for four years as a multimedia reporter at the second-largest daily newspaper in Maryland. She interned at Baltimore magazine and graduated from Indiana University of Pennsylvania (in the town of Indiana, in the state of Pennsylvania) with a degree in journalism and mass communications.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

More Companies Are Holding on to Their Employees — and Vice Versa. Here's How to Capitalize on This Labor Market.

Your retention and recruitment strategies need to adapt as workers and businesses look for longer-term relationships. Try these strategies to do it.

Business Solutions

Redefining the Future with Artificial Intelligence Buyouts

Here's a look at RAD AI's strategic approach to AI acquisitions in the marketing landscape.

Growing a Business

The Only Way to Win Over Customers Is to Become Their First Choice. Here's How to Do It.

The best businesses focus their customer experience programs on doing the things that delight customers and put them ahead of their competition. Here are three little secrets to achieving this goal.

Business News

AI Is Transforming Drug Matching for Cancer, Rare Diseases — Here's How

One AI pharmaceutical startup works backward, starting from drugs already on the market.

Employee Experience & Recruiting

How Empathy-Based Leadership Can Transform Your Teams and Businesses

Empathy-based leadership is increasingly recognized as a valuable approach in the business world, where traditional strategic plans often fall short.