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Retailers That Play It Safe

At Jackrabbit Toys (jackrabbittoys.com) in Sea Girt, New Jersey, customers are asking more questions since this summer's high-profile recalls of toys made in China.

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This story appears in the November 2007 issue of Entrepreneur. Subscribe »

The heightened concern presents an opportunity for U.S.-based retailers and manufacturers, says Richard Gottlieb, founder of Richard Gottlieb and Associates LLC, a consulting firm that specializes in the toy market.

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