Rumor Has It...
Relying on blogs and fan sites can shed some light on public opinion, but read them with a grain of salt.
By Chris Penttila •
Opinions expressed by Entrepreneur contributors are their own.
Ren Moulton likes visiting product blogs and rumor sites like Core77, Gizmodo, IDSA and Notcot. "Intellectual property is core," says Moulton, founder of Dogmatic Products, a 5-year-old pet products company in New York City, and Egg Design, a product design subsidiary that develops proprietary technologies.
Moulton, 37, uses these sites for brainstorming, benchmarking and creating partnerships--as well as for preventive measure, since he competes with large companies. "If we see a conglomerate is launching something, we stay away from it," he says.
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