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Bare Essentials This entrepreneur has hipsters lining up for her low-riding undergarments and sportswear.

By April Y. Pennington

Opinions expressed by Entrepreneur contributors are their own.

Vital Stats: SarahSiegel-Magness, 30, founder of So Low

Company: Los Angeles-basedmaker of intimate and sportswear apparel

Sales: 2003 projected salesof $3.5 million to $5.5 million

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