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Spread It Around Find the best way to distribute your product, and you'll rake in the profits.

By Don Debelak

Opinions expressed by Entrepreneur contributors are their own.

The Entrepreneur: Wayne Willert, 47, founder of Gutter-Bolt Inc. inPort Washington, New York

The Product: The Gutter-Bolt is an aluminum bolt used toattach gutters to houses or other structures. The product claims tooffer a number of benefits over steel bolts, which aretraditionally used to attach gutters to buildings, including adesign that reduces torque, prevents breakage and holds firmly.Pricing ranges from 39 cents to $1.89 each, depending on thequantity and packaging purchased.

Startup: About $80,000 by the end of 1996, which paid forpatents, production equipment and an initial production run

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