Snack Attack
When market pressures forced these entrepreneurs to re-evaluate, going nuts was not an option.
Jon and Dan Levy are definitely not nuts. Sure, they're passionate about nuts, but these no-nonsense guys don't let passion blind them from making good financial decisions. Dan, the founder of Nuts Are Good!, and his brother, Jon, who joined the company soon after it launched, started selling fresh-roasted cinnamon-flavored almonds from a mall kiosk in 1988. Business boomed, and that early success catapulted the company into volume distribution.
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