Subscribe to Entrepreneur for $5
Subscribe

Snack Attack

When market pressures forced these entrepreneurs to re-evaluate, going nuts was not an option.

By
This story appears in the May 2008 issue of Entrepreneur. Subscribe »

Jon and Dan Levy are definitely not nuts. Sure, they're passionate about nuts, but these no-nonsense guys don't let passion blind them from making good financial decisions. Dan, the founder of Nuts Are Good!, and his brother, Jon, who joined the company soon after it launched, started fresh-roasted cinnamon-flavored almonds from a mall kiosk in 1988. Business boomed, and that early success catapulted the company into volume distribution.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks