You can be on Entrepreneur’s cover!

The Man Behind This Hilarious 2012 Meme Just Sold It as an NFT for $36,000 Nine years after Kyle Craven became the talk of the internet, he now has the last laugh.

By Justin Chan

entrepreneur daily
holly harry | Getty Images

The subject of a viral 2012 meme banked on his popularity, selling it as a non-fungible token (NFT) for more than $36,000 on Tuesday.

According to Benzinga, Kyle Craven, whose less-than-flattering yearbook photo became the subject of memes, sold the original image for $36,134 via the digital art marketplace Foundation.

Nine years ago, Craven's friend Ian Davies shared the photo on Reddit with the caption "Takes driving test ... gets first DUI." Though the original post didn't get much traction, it did eventually spark a series of copycat memes collectively called "Bad Luck Brian." Some of those memes were shared on popular sites, such as 9gag, Pinterest, Funny or Die and Buzzfeed.

The "Bad Luck Brian" meme is just one of many popular digital keepsakes that the Foundation has auctioned. Business Insider points out that the website also sold the Nyan Cat meme as an NFT for approximately $600,000 in February.

In recent months, public figures such as Jack Dorsey, Elon Musk, Grimes and Lindsay Lohan have hopped on the NFT trend. Last week, for example, Dorsey auctioned his first-ever tweet. As of this writing, Sina Estavi, the head of software firm Bridge Oracle and blockchain service CryptoLand, has the highest bid for it at $2.5 million.

A non-fungible token is a digital asset that is stored on a blockchain. Unlike hard currency, it cannot be exchanged for a good or service, as contributor James Murphy notes. Still, many people appear to see some value in it: Just last month, NFTs doubled their total volume in USD.

Justin Chan

Entrepreneur Staff

News Writer

Justin Chan is a news writer at Entrepreneur.com. Previously, he was a trending news editor at Verizon Media, where he covered entrepreneurship, lifestyle, pop culture, and tech. He was also an assistant web editor at Architectural Record, where he wrote on architecture, travel, and design. Chan has additionally written for Forbes, Reader's Digest, Time Out New YorkHuffPost, Complex, and Mic. He is a 2013 graduate of Columbia Journalism School, where he studied magazine journalism. Follow him on Twitter at @jchan1109.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Solutions

Scale Your Content Output with Write Bot — Now Just $40

This AI content writer can save you time and money, especially now that it's just $39.99 for a lifetime subscription.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Life Hacks

Get Ahead of the Weather with This Intuitive App — Now More Than $100 Off

This weather app goes well beyond the normal forecast and it's just $39.99 for life now.

Collaboration

You Need a Community With Shared Values to Find Long-Term Success — Here's How to Cultivate It.

Entrepreneurs need to remember this growth strategy: nurturing a purpose-driven community of like-minded entrepreneurs around them.

Making a Change

Expand International Communication with Lifetime Access to Rosetta Stone Language Learning

This proven and popular platform has helped millions of users learn new languages.