TikTok Will Let You Directly Post Videos Made in Other Apps Adobe, Enlight Videoleap and five other creative apps are on board.

By Matt Brian

entrepreneur daily

This story originally appeared on Engadget

TikTok

One of the reasons that TikTok has enjoyed explosive growth is because the app makes it super easy to duet, share and save videos. Unlike other companies, ByteDance -- the owner of TikTok -- actively allows users to download popular creations and share them wider on messaging services and social media. In its bid to make it easier to get their content up on the platform in the first place, the company today announced new tools that let creators upload videos directly from their favorite editing apps.

The TikTok Export feature comes by way of the company's new SDK and will go live first in seven leading "content creation" apps. Adobe is on board with Premiere Rush, joined by animation app Plotaverse, AI app Fuse.it and video editor Enlight Videoleap. Rounding off the list are gaming capture app Medal, Memento's GIF-making tool and image editor PicsArt.

Related: How to Use TikTok to Promote Your Business

"The new TikTok SDK allows third-party apps an opportunity to extend their reach while giving users a wider selection of creative tools to help their videos match their vision," said TikTok in a statement. "We're excited to see how creators use their new features and will continue to expand their access to 3rd party apps."

The app itself now counts over 800 million users, although 500 million of those use a Chinese-language version called Douyin. Its popularity hasn't gone unnoticed, however, with TikTok recently coming under scrutiny for reportedly censoring videos critical of the Chinese government. The Committee on Foreign Investment in the United States (CFIUS) may also soon officially open a national security review of the company.

Matt Brian

Managing Editor, Engadget UK

Matt Brian is managing editor of Engadget UK.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Business News

Should CEOs Take a Pay Cut to Avoid Layoffs and Cutting Jobs? It's Complicated, Experts Say

Former Nintendo CEO Satoru Iwata famously took a 50% pay cut in 2013 to avoid layoffs and pay employee salaries.

Side Hustle

Getting Laid Off Allowed Him to Focus on His Sentimental Side Hustle. Now He's on Track to Earn Over $700,000 in 2024.

Alaa El Ghatit wasn't fulfilled at his day job. So he started LifeOnRecord to help people record memories and well wishes.

Business News

Kellogg's CEO Suggests Americans Should 'Eat Cereal For Dinner' During Tough Economic Times

Cereal prices in the U.S. have increased roughly 28% since the beginning of 2020.

Starting a Business

4 Hard Truths You Must Accept to Become Successful

As you buckle up for entrepreneurship, remember – it's not just a journey but an epic adventure towards enduring achievement in the dynamic business world.

Marketing

How AI and Machine Learning Can Supercharge Your Link-Building Process and Boost Your SEO

Here's why you should incorporate AI and machine learning in your link-building strategies.