- 2021 Franchise 500 Rank
N/R Not ranked last year
- Initial investment
$231K - $1.3M
- Units as of 2021
187 5.6% over 3 years
About Bruster's Real Ice Cream
More from Bruster's Real Ice Cream
A Scoop Above The Rest - Bruster’s® Real Ice Cream
Since 1989, Bruster’s® has become one of the country’s favorite frozen treat chains. And for the last 20 years, we’ve been ranked by Entrepreneur Magazine, most recently as a top franchise for veterans! You’ll find almost 200 independently owned Bruster’s® locations in 20 states, Guyana and South Korea -- and we are adding more than 20 units in 2021. If you are looking for a fun business with an ethical franchisor committed to the success of its franchisees, you owe it to yourself to learn more.
Discover The Difference. Always Handmade. Always Fresh.
The Bruster’s® difference starts with our proprietary home-style mix, delivered fresh from our dairy to each store, where small artisan batches of ice creams, yogurts, ices, and sorbets are made fresh daily. Each location offers a selection of 30 to 40 custom, decadent flavors, out of over 160 recipes to choose from, each day.
Make A Difference In Your Life And Your Community
You’ll discover that being a Bruster’s® franchisee is more than a financial investment or a means to support your family. A Bruster’s® Real Ice Cream store is a place where people come happy and ready to make a memory! This business is a catalyst for community connections and family celebrations. You will become a mentor to your young employees, your ice cream becomes the basis for special family traditions, and your patio becomes a gathering place for friends and family celebrations. You will have the opportunity to sponsor neighborhood teams and offer fundraising opportunities for schools and churches. If you are looking for a business that is meaningful and fulfilling, you should take a closer look at Bruster’s® Real Ice Cream!
Who We Are And What We Stand For
As a privately held company, we focus on helping you build the right store, in the right place, with the right training and the right employees. Our experienced team provides tools, resources, guidance, and advice that includes:
- Lending resources and business plan templates
- Site selection support and real estate broker connections
- Construction management
- Comprehensive training in both corporate office and within your store for grand opening
- Comprehensive marketing programs and individual assistance
- Grand opening plan and resources
- Product procurement and distribution
- Field operations consultants
- Continuous product innovation
Build The Bruster’s® That’s Perfect For You
Thanks to several simple yet straightforward design options, you can tailor your ice cream business to your specific needs and geography. Our options include walk up service (with and without drive-thru service) that can be developed as an endcap or freestanding store. Either of these options provides a streamlined operation that allows you to service high volumes of guests quickly and efficiently.
- Generous protected territories
- Veteran discount - 50% off the franchise fee
- Subsequent unit discount - 50% off the franchise fee
- No renewal fees
Let’s Get Started!
It’s a sweet decision and we will work with you every step of the way.
Just imagine the pride you’ll feel knowing that you’re serving the best ice cream around, made right in your store daily! When you become part of the Bruster’s® brand, you’ll know what it means to be a “A Scoop Above the Rest™!”
TAKE THE NEXT STEP — GET BETTER ACQUAINTED WITH OUR BRAND BY GOING TO OUR WEBSITE BELOW!
- Franchising Since
- 1993 (28 years)
- # of employees at HQ
- Where seeking
This company is seeking new franchisees in the following US states: Alabama, Arizona, California, Connecticut, District of Columbia, Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Massachusetts, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Jersey, Nevada, New York, Ohio, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Wisconsin, West Virginia
- # of Units
- 187 (as of 2021)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Bruster's Real Ice Cream franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $231,200 - $1,320,000
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
- $350,000 - $600,000
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
- $125,000 - $300,000
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- 50% off franchise fee
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 10 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Bruster's Real Ice Cream has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 62 hours
- Classroom Training
- 19.5 hours
- Additional Training
- At opening
- Ongoing Support
Purchasing Co-opsNewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Ad TemplatesNational MediaRegional AdvertisingSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Additional details about running this franchise.
- Is absentee ownership allowed?
Definition: Absentee ownership means that the franchisee does not actively work in the franchise business or manage day-to-day operations.
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- # of employees required to run
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Franchise 500 Ranking History
Compare where Bruster's Real Ice Cream landed on this year’s Franchise 500 Ranking versus previous years.
Curious to know where Bruster's Real Ice Cream ranked on other franchise lists? Find out below.
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