Playing Cupid These matchmaking sisters aim to give busy singles a fast--and fun--way to date.

By Anna Buss

Opinions expressed by Entrepreneur contributors are their own.

At the starting signal, 20 to 40 couples start their dates. Their challenge: to determine whether their "date" is their perfect match . . . in only four minutes.

The 4-Minute Date capitalizes on the speed-dating trend, and sisters Donna Heiser, 48, and Pat Maida, 51, are getting in on the action-as business owners.

After their cousin raved about The 4-Minute Date session she attended, Maida researched the company and discovered the service was not yet offered in her area. The sisters bought the exclusive licensing rights to The 4-Minute Date in the Tampa Bay, Florida, area for $5,000 last fall.

The service is geared toward single, time-pressed professionals who are tired of the singles-bar scene, says Heiser. The sisters set up events at bars or restaurants, where singles meet and mingle. "[Clients] get to go out one night and buy a couple of drinks, instead of going out 20 nights," Heiser explains of the business's appeal.

Nationwide, 14 couples report they got engaged after meeting through the service, says founder Christian Screen. And for a fee of just $35, Heiser says, people are not only finding their significant others, but are also "making friendships and business connections."

Running the business does have its challenges-one is to have an equal number of men and women for each event. Men sometimes "chicken out," says Heiser. Another difficulty is making their name known in the area, so the sisters have invested in advertising in Tampa Bay's three major newspapers.

Today, Heiser and Maida believe they've found their match-they have registered about 800 people on the Web site, www.speedmingle.com, and expect to make $70,000 in 2004 gross sales.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Living

Inspired by the Masters? Bring Your Work Hustle to the Golf Course with Mind Caddie, Now $99.99.

If the Masters made you realize that your game needs work, check out this performance coaching audio app.

Business Solutions

Generate 1,000+ Marketing Images This Month: 1min.AI Now $79.97 for Life

Get all of your favorite AI assistants in one place under one subscription with 1min.AI.

Living

The 3 Lifestyle Habits That Made Me Sharper, Stronger and More Successful

These three simple yet powerful lifestyle changes transformed my productivity, energy and mindset. Here's how you can do the same.

Leadership

Everyone Needs a Mentor — But Being a Mentor Is Just as Important. Here's Why.

Mentorship isn't just about sharing knowledge. Here's why mentoring others could be your most valuable growth tool as an entrepreneur.

Business Solutions

You and Your Kids Can Develop Future-Proof Tech Skills for Only $56

Develop future-proof tech skills even if you have no previous tech experience, such as data storytelling, Python, ChatGTP, Internet of Things and more.