Shaping Up These former teachers toned up their business savvy with a fitness franchise.

By Sara Wilson

Opinions expressed by Entrepreneur contributors are their own.

In 2003, Mitch and Heather Naro, 43 and 38, respectively, returned to the U.S. ready to become entrepreneurs. Having taught for 12 years in China, Egypt and Saudi Arabia, they didn't have a set business in mind, yet their direction took shape when Heather repeatedly came home raving about her 30-minute Curves workout. The couple wondered if there was an equivalent men-only fitness franchise in their Albuquerque, New Mexico, area. When their search turned up nothing, they knew they had found their niche. Cashing in on Heather's background as a physical education teacher, they invested their life savings in opening a Cuts Fitness for Menfranchise, and got ready for a workout. Says Heather, "We threw everything we had in the pot and went for it."

While Mitch focused on getting the location they had leased ready for business, Heather worked on getting the Cuts Fitness name out into the community. She joined the local chamber of commerce, attended health fairs and organized a successful pre-registration week, which attracted 32 members before the doors had even opened in August 2004. Their facility now features eight hydraulic and eight cardio stations, an on-site personal trainer and a "wall of fame" spot-lighting members' accomplishments.

The Naros celebrated the end of 2004 and their first five months in business with 184 members, and they'll likely be celebrating again this year, as 2005 sales are projected to hit nearly $100,000. Says Heather, "This whole fitness craze has really taken off, and I think we're on the cusp of something really big."

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

This One Leadership Move Will Transform Your Team's Loyalty and Performance

Most leaders focus on technical skills, but this lesser-known trait quietly shapes team loyalty, engagement and long-term performance.

Science & Technology

We Spent a Decade Building Virtual Worlds — What We Discovered Could Reshape the Future of Business

What we learned about scale, AI and ownership when we tried to connect thousands of people in real time.

Science & Technology

The Hidden Dangers of Using Generative AI in Your Business

Rushing to adopt generative AI can derail your business. Here's what leaders need to know.

Side Hustle

7 Ways Ecommerce Is Helping People Rebuild Their Lives

Ecommerce is more than just a business model. For many, it's about finding stability, freedom and a way to feel in control.