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Why Phil Mickelson Just Invested in Frozen Yogurt-Making Robots The five-time major champion and his business partner has just signed on to open 30 Reis & Irvy's locations in San Diego.

By Matthew McCreary

Jamie Squire | Getty Images
Phil Mickelson has just invested in Reis & Irvy's frozen yogurt-making robots.

World Golf Hall of Famer Phil Mickelson announced this week that he and his business partner, Steve Loy, have signed a deal to open 30 Reis & Irvy's stores in San Diego. Reis & Irvy's makes custom yogurt orders, but it's less a store and more like a vending machine. The only difference is that a robot puts together your order of different yogurt flavors and toppings while you watch.

It looks like this:

"I'm absolutely thrilled to be part of such transformative industry change," Mickelson told The New York Post about the partnership. "I've pushed boundaries my whole career and that mind-set carries over into the business world."

These ice cream-making robots can be placed in a variety of locations, and they are installed for free by Reis & Irvy's. They are low-maintenance units, with a self-cleaning mechanism and the capability to serve 200 orders before they need to be serviced. Each kiosk is 15 square feet and weighs 1,500 pounds.

Matthew McCreary

Entrepreneur Staff

Associate Editor, Contributed Content

Matthew McCreary is the associate editor for contributed content at Entrepreneur.com.

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