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2021 Franchise 500 Rank
#186 Ranked #137 last year
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Initial investment
$185K - $311K
Units as of 2020
347 9.8% over 3 years

Company Overview

Jim Carpenter opened the first Wild Birds Unlimited store in Indianapolis in 1981. In 1983 he began franchising, and the company is now based in Carmel, Indiana. Each store sells bird-feeding and bird-watching supplies, including birdhouses, feeders, food and binoculars.

About Wild Birds Unlimited

Industry
Pets
Founded
1981
Parent Company
Wild Birds Unlimited Inc.
Leadership
Jim Carpenter, CEO/Founder

Franchising Overview

Franchising Since
1983 (38 years)
# of employees at HQ
50
Where seeking

This company is seeking new franchisees throughout the US.

This company is seeking new franchisees in the following international regions: Canada

# of Units
347 (as of 2020)

Franchisor Information

Corporate Address
11711 N. College Ave., #146
Carmel, IN 46032

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Wild Birds Unlimited franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$40,000
Initial Investment
$185,179 - $311,043
Net Worth Requirement
$300,000
Cash Requirement
$40,000 - $50,000
Veteran Incentives
15% off franchise fee
Royalty Fee
4%
Ad Royalty Fee
1%
Term of Agreement
10 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
Wild Birds Unlimited has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
40 hours
Classroom Training
40 hours
Additional Training
Ongoing
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
# of employees required to run
2
Are exclusive territories available?
Yes

Franchise 500 Ranking History

Compare where Wild Birds Unlimited landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Wild Birds Unlimited ranked on other franchise lists? Find out below.

Ranked #186

Franchise 500 Ranking

Ranked #134

Top Global Franchises

Ranked #59

Top Franchises for Veterans

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021