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6 Steps to Creating the Perfect Marketing Video (Infographic) How any company can make an impactful video, based on science and experience.

By Eric Hinson Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

laflor | Getty Images

Every company wants to create a viral video, but I've got some bad news for you. Even the best videos have no guarantee they'll ever be as popular as the kid who got bit by Charlie, Dollar Shave Club or those gangster hamsters driving a Kia.

The good news? Just like in high school, popularity doesn't always equal success. Luckily for you, successful videos do happen to have a couple things in common. To learn what those things are, check out the infographic below by Explainify. The advice is rooted in neuroscience, psychology and our personal experience working with hundreds of companies. With it, you'll learn what your video should include so that you can drive maximum engagement and grow your business.

Who knows? Maybe there's even a possibility of your video going viral.

The Psychology of the Perfect Marketing Video

Image Credit: Explainify
Eric Hinson

Founder & CEO of Explainify

Eric Hinson was tired of businesses missing the point and overcomplicating their story. In 2011, he founded Explainify to take complicated messages and make them simple through short videos. Today, Explainify is a market leader for explainer videos and continues to help clients capture attention and motivate action. Hinson has led his team in the creation of award-winning videos for both funded startups and Fortune 100s, such as Demandbase, GE and Tyson Foods. He is also a certified whiskey sommelier.

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