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After Years of Challenges, Foursquare Has Found its Purpose -- and Profits

Hiring the right leaders helped this once-buzzy company meet its potential.

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By Nancy Miller • Apr 4, 2017 Originally published Mar 3, 2017

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Dennis Crowley, co-founder and Executive Chairman of Foursquare

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In the spring of 2016, Foursquare CEO Jeff Glueck went on CNBC to make a bold prediction: Chipotle comparable sales would fall by 29 percent in its first quarter. The network's anchor seemed skeptical. The fast-food chain was reacting to some health scares at the time, but no one was predicting nearly as steep a drop in revenue. "What is the technology here? What have you got that enables you to do this?" the anchor asked.

Related: The Co-Founder of Foursquare Shares His Best Business Advice

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