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Alamo Drafthouse Strikes Gold by Redefining the Cinema Experience While corporate-owned multiplexes have faced declining attendance, one indie theater chain is bucking the trend.

By Jason Ankeny •

Opinions expressed by Entrepreneur contributors are their own.

Ignore the calendar. The pages may say it's 2012, but here at the Alamo Drafthouse, it's the summer of 1982 all over again.

The Austin, Texas-based theater chain is dedicating a chunk of its movie programming slate this year to reviving the Hollywood blockbusters of three decades past, a box-office bonanza that includes Poltergeist, Tron, Star Trek II: The Wrath of Khan and Rocky III, all presented on Drafthouse screens in their original 35mm format.

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