Alamo Drafthouse Strikes Gold by Redefining the Cinema Experience While corporate-owned multiplexes have faced declining attendance, one indie theater chain is bucking the trend.
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Ignore the calendar. The pages may say it's 2012, but here at the Alamo Drafthouse, it's the summer of 1982 all over again.
The Austin, Texas-based theater chain is dedicating a chunk of its movie programming slate this year to reviving the Hollywood blockbusters of three decades past, a box-office bonanza that includes Poltergeist, Tron, Star Trek II: The Wrath of Khan and Rocky III, all presented on Drafthouse screens in their original 35mm format.