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'Breastaurants' Ring Up Big Profits

Restaurants that woo men with attractive waitresses, big beer selections & giant TVs are winning loyal customers--and raking in revenues.

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This story appears in the June 2011 issue of Entrepreneur. Subscribe »

Franchises inspired by the Hooters model--such as Celtic-themed sports bar chain Tilted Kilt Pub & Eatery and faux mountain sports lodge chain Twin Peaks--have expanded rapidly over the last half decade, while corporate-owned chains like Brick House Tavern + Tap and Bone Daddy's House of Smoke are picking up steam regionally. In fact, for the next couple of years, this segment (often referred to as "breastaurants") is poised to be one of the fastest-growing restaurant categories.

Sales figures for this specific niche aren't available, because they are lumped in with the broader casual dining segment--and numbers for the privately held companies aren't publicly reported--but sales at Hooters alone have increased in the last couple of years and average $1 billion annually.

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