Subscribe to Entrepreneur for $5
Subscribe

Devil's Advocate

Do your sales reps know how far is too far when it comes to landing that sale?

By
This story appears in the May 2003 issue of Entrepreneur. Subscribe »

If you trust in the karmic surety that what's done in thislife will surely be repaid in future incarnations--whether byhealth or horror--you may agree that many of the leadersover the past few years will be returning to this earth as entitiesapproximating roach excrement. Some CEOs and their minions haveshown, through dubious accounting practices and out-and-outthievery, that they believe in commerce to be purelyoptional.

Ethics in may not be the quickest route tosuccess--cutting corners is almost always a more expeditious, ifshort-lived, route to riches. But in addition to the morality ofadhering to ethical business practices, entrepreneurs know thatselling with a conscience makes good balance-sheet sense over time.Here are a few reasons to encourage your sales force to behavehonorably in a frequently shameful world:

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks