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Here's Why This Bedding Company Expanded Into the Hyper-Competitive World of Online Mattresses (Podcast) Boll & Branch's married co-founders, Scott and Missy Tannen, didn't pay attention to the naysayers.

By Patrick Carone

entrepreneur daily
Boll & Branch

Every day, it seems a new direct-to-consumer mattress brand pops up. In fact, the number of online mattress-in-a-box companies is currently upwards of 150 and climbing. Most offer low prices -- following the cheap-to-produce blueprint made popular by O.G. market disruptor Casper -- but Boll & Branch goes the other direction. Their mattress is more expensive than most, but the company isn't so much trying to compete in the current space, as they are trying to re-disrupt it altogether.

Related: Here's What Bob Saget Has Learned After Decades of Making People Laugh (Podcast)

On this episode of How Success Happens, we talk with Boll & Branch's married co-founders Scott and Missy Tannen. We discuss how their brand thrives in an extremely competitive market, not only due to their obsession with quality, but also by placing a real emphasis on product transparency. As it turns out, customers really do care where their mattresses come from.

Patrick Carone

Entrepreneur Staff

Special Projects Director

Patrick Carone covers all aspects of entrepreneurship, specializing in the automotive, entertainment, hospitality, spirits and cannabis industries.

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