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How This One Audience Behavior Dramatically Affects Your Digital Marketing 'Context' is the magic word.

By Business Rockstars

Opinions expressed by Entrepreneur contributors are their own.

Have you noticed marketing moving away from simple demographics and more towards how your customers behave onlline?

In this video, Entrepreneur Network partner Business Rockstars talks with Erik Huberman about the new online behaviors of customers, including increased response to marketing in the right context. Facebook advertising has been particular useful since it captures an audience who is engaged in a relatively uninteresting activity (scrolling mindlessly through a feed) and therefore can more easily catch audience's attention. Slightly different is the effect of YouTube advertising, which is often associated with pre-roll ads. This mode of advertising is seen as more disruptive, delaying the content your audience is interested in, and thus, produces less profit. So, if you apply more context marketing, you can better target audiences and see more sales.

Click on the video to hear more.

Related: How to Form New Habits to Achieve and Maintain Success

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Business Rockstars is the first integrated, multi-platform media company featuring entrepreneurs, startups and CEOs. With award-winning content creators and influencers, we are connecting and growing a community of entrepreneurs via radio, TV, podcast and social media. Business Rockstars shows are produced from our Burbank studios, with remote video broadcast facilities in San Francisco through our strategic partner, NASDAQ Private Market. Business Rockstars airs nationally in 150 radio markets, podcasting on Play.it, digitally on iTunes, Tune In, Stitcher and iHeart Radio. Business Rockstars video is featured in 40 million households with HDTV and cable through BizTV. 

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