Is Your Website a Turnoff? Whether your website is delivering the expected user experience lies in the perceptions of those who use it. Here's how to measure them.
By Mikal E. Belicove •
Opinions expressed by Entrepreneur contributors are their own.
The internet continues to evolve and advance, and so do users' expectations. Every time one of your customers or prospects visits Facebook.com, ESPN.com or any other well-conceived, navigable website, the pressure increases for your company to offer a similarly engaging and easy-to-use site. Fail to deliver the expected user experience and you may lose customers.
Usability testing is the most eye-opening way for your business to avoid a terrible user experience online. Gathering feedback from visitors and evaluating how they experience and react to your website can help you improve the user experience and, ultimately, your bottom line.
