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Videos and Blogging Make a Great Marketing Combo Ignite a publicity wildfire on the web with a video blog.

By Catherine Seda

Opinions expressed by Entrepreneur contributors are their own.

Blogs are hot. Vlogs are hotter. A vlog, or video blog, is the newest way to engage your audience while kicking up your buzz factor. You can use video to enhance your blog, or you can use it as your blog's main content.

Why vlog? It's got publicity power. A good video clip gets attention online--it's instantly talked about and linked to by bloggers. Every day, ordinary people are becoming superstars thanks to online video. And business professionals who jump in early and publish "infotainment" will generate a whole lot of traffic.

Don't use vlogging as a hard sales pitch. Boring. Not wildfire-worthy either. Create commercial-style clips like those you've seen passed around the web. Or, promote a contest where vloggers create videos for your company's marketing campaign. To boost the contest's viral potential, you could invite the web world to vote for the best clips on your vlog.

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