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Mobile Marketing and the Magic of Push Notifications (Infographic) A new survey shows that if a customer downloads your brand's app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.

By Catherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

If Mad Men took place in 2014, the boardroom talk would have been all about push notifications on your smartphone.

Mobile marketing is where the magic is these days, but it's not enough to have notices of sales and discounts landing in a customer's inbox. Now, they want those alerts in real time, flashed up on the screen of their mobile device. These instant alerts -- called "push" notifications -- are being widely adopted by consumers and if your business is not using them, you are very likely losing money.

Related: 10 Online Marketing Predictions to Inform Your Strategy in 2014

Global-marketing company Responsys, with U.S. headquarters in San Bruno, Calif., surveyed 1,200 adults and found that almost six in 10 adults have downloaded apps from their favorite brands and of those who have downloaded apps, seven in 10 have enabled push notifications. Those percentages are higher when only the younger set is surveyed.

Take a look at the infographic from Responsys (below) to see what compels consumers to download a brand's app and then why they consider push notifications from those apps to be useful.

Related: Keeping an Eye Out for Social and Mobile Innovations

Click to Enlarge+
Mobile Marketing and the Magic of Push Notifications (Infographic)

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

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