New From CES: Improve Videos on Your Smartphone With This Smart App

Magisto's CamCrew helps you shoot the perfect video with your smartphone, and then edits it for you.

learn more about Emily Price

By Emily Price

Opinions expressed by Entrepreneur contributors are their own.

LAS VEGAS -- What if you could carry around a professional film crew with you everywhere you went with your smartphone? Your videos would likely get much better.

While carrying around a full crew in your back pocket isn't possible, mobile app Magisto has created a way to use artificial intelligence to give you the power of a film crew. The company is launching the new feature, appropriately called CamCrew, during this year's International CES in Las Vegas. On display in Qualcomm's booth at the show, the feature will initially be available within Magisto's mobile app, but will later be incorporated into the built-in camera software on some smartphones.

"CamCrew makes Magisto a virtual full-service film production team, solving the problem of reels of useless footage by transforming the user experience from simply shooting video to instant movie-making and storytelling," says Oren Boiman, co-founder and chief executive of Magisto.

Related: A Tech Entrepreneur's Insider Tips for Exhibiting at CES

With the app, you identify who in the video is important as you're shooting it and "heart" any particular scenes you think are integral to the story as they're happening. With that knowledge, Magisto does the dirty work and creates an edited video using your best photos and video from an event. Your finished movie is created in the cloud, and is ready to watch almost immediately after you're done shooting.

While you're shooting your video, the app offers tips such as 'move the camera' when you're not capturing your star in the shot, or 'stabilize the camera' when your hands are a little too shaky. Small changes, but ones that will ensure you're ultimately shooting the best video possible.

"This is an alternative vision: rolling the camera isn't the beginning of the process, it's the whole process because you're making movies and telling stories every time you start the camera," says Boiman. "If, as they say, one picture is worth 1000 words, then this technology will speak volumes."

Magisto is available for free iOS and Android, as well as on the web. An in-app purchase is required to download finished videos.

Related: Wearable Tech, Marissa Mayer, Entrepreneurs and Innovation: A CES 2014 Preview

Emily Price

Technology Writer

Emily Price is a tech reporter based in San Francisco, Calif. She specializes in mobile technology, social media, apps, and startups. Her work has appeared in a number of publications including The Wall Street Journal, Reuters, PC World, Macworld, CNN and Mashable.

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

American Airlines Sued After Teen Dies of Heart Attack Onboard Flight to Miami

Kevin Greenridge was traveling from Honduras to Miami on June 4, 2022, on AA Flight 614 when he went into cardiac arrest and became unconscious mid-flight.

Leadership

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Marketing

After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.

Author Karen Inglis breaks down the strategies and tactics you need to generate awareness and sales for your self-published book.

Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Business News

Jake Paul and Lindsay Lohan Fined $400,000 for 'Illegally Touting' Crypto

The SEC just disclosed that eight celebrities agreed to a massive settlement without admitting guilt.