NY Tech Meetup's Jessica Lawrence on the Hottest Ticket in Town The executive director of NY Tech Meetup talks about what the audience can expect at the city's influential monthly tech event.

By Sarah Max

Opinions expressed by Entrepreneur contributors are their own.

NY Tech Meetup

Ask New York entrepreneurs, venture capitalists or hangers-on how to get to the heart of the city's startup world and you're apt to get the same response: Go to a NY Tech Meetup.

The monthly event, which started in 2004, brings about 10 startups to the stage to present their ideas to a packed house at 850-seat Skirball Center for the Performing Arts at New York University. The $10 tickets typically sell out as soon as they're released, and getting a seat next to your buddies may be all but impossible.

The crowded forum is all the better for networking, says NY Tech Meetup's executive director Jessica Lawrence. She should know. That's how the former CEO of a regional Girl Scouts organization landed her job. We asked Lawrence about her gig, the difficulty in getting tickets and what the audience can expect at NYC's hottest tech event.

Entrepreneur: How did you go from running a Girl Scouts council in California to showcasing technology in New York?
Lawrence:
I'm originally from the East Coast and had never lived in New York. It was the right time to sell my car, pack up everything and move to New York. I was already tied to the tech community and had done Seth Godin's Female Entrepreneur MBA program a few months prior. But it was actually through Twitter that I found out about NY Tech Meetup. A friend had an extra ticket. I got to the event late, and there were no seats so I had to sit in the front row. At the event they announced they were looking for their first employee, a director with non-profit fund raising experience. I applied and started working for them in April 2011.

Related: A Glimpse Inside NYC's Startup Scene

Entrepreneur: Just how difficult is it to get tickets?
Lawrence:
We release the tickets in three different batches in the month prior to the event, and tickets almost always sell out. Today, we released our first batch and the tickets were gone as fast as I could hit the refresh button.

The first time I realized something big was happening was when someone told me about how they had been trying to set up a meeting with someone. That time happened to be one of our ticket release times, and the person said he couldn't meet because he had to get his tickets. I've also had reports of people scalping tickets for three times their value, but most people are pretty generous about sharing their extra tickets.

Entrepreneur: So what's the attraction? Tell us a little more about what the audience can expect.
Lawrence:
The whole ethos of NY Tech Meetup is it's about live demos and we don't allow PowerPoint presentations. We want presenters to actually take us through their ideas, whether it's a mobile app or a website. We have it set up with special projectors so they can walk us through their products. They have a very short time to do this, three to five minutes depending on how complicated the technology is, and then we open it up to questions from the audience.

Almost every major company has been on the stage at some point, including Foursquare, Tumblr and Livestream, to name a few. We tend to focus on early-stage companies but we also bring back companies or feature companies that have been around.

Entrepreneur: I imagine you have entrepreneurs beating down your door to get one of those slots.
Lawrence:
We have requests and recommendations that come from a multitude of places. We have an application on our website and we have members of the community who recommend presenters. At any given time we probably have at least 100 companies in a rolling application pool.

Entrepreneur: Are they all New York companies?
Lawrence:
Yes. The only exception is if the company isn't based here but has a significant presence in New York.

Related: Big Ideas in the Big Apple

Entrepreneur: What else does it take to make the cut?
Lawrence:
The first thing we look for are ideas that are technically interesting. We're not that focused on variations of business models. What's interesting is if they've taken an existing technology and adopted it in a unique way or if they've created a new technology from scratch. Secondly, we want the audience walking away inspired and motivated. When ideas elicit audience applause in the middle of the demo, we know we've achieved that. We also want people to say "I need that' or "I know someone who could use that.' Finally, we like demos that make the audience laugh.

Entrepreneur: Can you give us a couple recent examples of demos that inspired awe or laughter?
Lawrence:
One that stands out is Condition One, which was founded by a photo and video journalist who created an Academy-Award-nominated documentary about the war in Afghanistan. What he has created is a way for people to be more engaged with the video they're watching. For example, if you're watching on an iPad and you turn it to the left the camera will pan to the left. I could see the jaws drop and hear the oohs and aahs.

One of the most comical presentations was last month by a company called CouchCachet.com. It was the winner of a Foursquare Hackathon the prior weekend and had literally been developed 48 hours before our demo night. The premise is it allows you to sit on your couch at home and check in at all the cool places where you wish you were or you want your friends to think you are. It happened to be developed by a guy who is also a stand-up comedian, and that definitely came across in his presentation. The audience was roaring.

Wavy Line

Sarah Max is a freelance writer in Bend, Ore. She has covered business and personal finance for more than a decade for such publications as Barron's, Money, The New York Times and The Wall Street Journal. In 2009 Sarah got a first-hand look at the ups and downs of entrepreneurship when she helped launch 1859 Oregon'’s Magazine, a bimonthly print and digital magazine for which she is editor at large.

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Business News

'All Hell Is Going to Break Loose': Barbara Corcoran Issues Warning About Real Estate Market, Interest Rates

The "Shark Tank" star appeared on FOX Business' "The Claman Countdown" this week.

Business Plans

How to Change Careers: A Step-by-Step Guide

Want to make a career change without compromising your finances or future? Check out this step-by-step guide on how to change careers to learn more.

Branding

How I Made Money From My Book Without Selling a Single Copy

Did you know you can make money with a book without selling copies? Here's exactly how I did it.

Career

The Best Paying Jobs in Consumer Services

Are you looking for a job that pays well in consumer services? Check out this comprehensive breakdown to learn all you need to know.

Business News

This Is the Most Loved Company of 2023, According to a New Report

A new Axios and Harris Poll ranked the 100 most visible U.S. companies.

Money & Finance

What Is Annual Income? Here's How to Calculate It.

Want to know how much money your business or personal budget brings in each year? Discover how to calculate annual income in this detailed guide.