Her Side Hustle Grew 1000% In 8 Months After Developing This 'Stealth Mode' Strategy — Now, She's Offering Her Playbook Up to Others Use this strategy to take your side hustle to the next level — fast. Join our next subscriber-only call to learn from one of today's leading entrepreneurs.
By Mark Klekas
Becoming a successful entrepreneur doesn't have to mean betting everything. Hilary Hoffman knows this firsthand. After leaving her career in finance, she set a bold goal: grow her workout platform, SotoMethod, into a profitable business. In just eight months, she scaled her side hustle by 1,000% by using a "stealth mode" approach that allowed her to build momentum behind the scenes before making a big leap.
Now, as one of today's leading entrepreneurs, Hoffman is sharing her playbook for success. Her "stealth mode" strategy can help you grow your side hustle into a six-figure business — without unnecessary risks. Join us for a live conversation with Hoffman on March 26 at 3 p.m. ET, where she'll break down her method and answer your questions. This exclusive event is open to subscribers, so scroll down to add it to your calendar.
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What You'll Learn:
- Stealth Mode Mastery: Discover how to grow quietly while gathering crucial feedback
- Pivot Power: Recognize the perfect moment to go all-in
- Financial Roadmap: Set clear goals and track vital growth metrics
- Low-Cost Marketing Tactics: Scale your business with minimal marketing investment
- Pricing Prowess: Master the art of pricing and business model experimentation
Join us at 3 p.m. ET on Wednesday, March 26, to be a part of this event. Register today to secure your spot.

And to make sure you don't miss out — we will email you leading up to the event so that you have access.
About the Speaker:
After nearly a decade in finance, spending her time most notably at Goldman Sachs and Oaktree Capital Management, Hilary Hoffman launched her fitness platform The SOTO Method in 2021. The SOTO Method is a program she initially created for herself; strapped for time, she craved a more efficient burn. The workout needed to reflect her reality: she had only 35 minutes, and every single second needed to count. Through Hilary's extensive knowledge of isometrics, SOTO delivers approachability, efficiency and results. In class, you will be reminded to stay in the "can" mindset time and time again. This means physical strength starts with believing four words, "I can do this."