Starting a Family Business? Here's a Slice of Advice. One of the owners of Canada-based Topper's Pizza shares best practices for keeping a family business thriving.

By Daphne Mallory

Opinions expressed by Entrepreneur contributors are their own.

Toppers | YouTube
Brothers Kelly and Keith Toppazzini are the owners of Canada-based Topper's Pizza.

Brothers Kelly and Keith Toppazzini are the owners of Canada-based Topper's Pizza, a pizza franchise their father, Ron, founded back in 1982. Over the last 33 years, their family business has expanded to 35 traditional quick-service pizzerias and one traditional location.

From a young age, both Kelly and Keith were involved in the planning, construction and operation of the the first location. Here, they share these best practices for keeping a family business thriving.

Set rules to establish culture

The right set of rules helps to cultivate the business culture family business owners want. "To cultivate a happy, successful, energetic and passionate team, all members must be in alignment and in sync," Kelly explains.

Related: How a Tightly-Knit Tennessee Family Built a Local Business Empire

Kelly hired advisers to create "Toppazzini Rules," a set of guidelines intended to protect the entire team and preserve company culture. One of the rules is designed to promote fairness and avoid nepotism -- and there are no exceptions. For example, Kelly's daughter is graduating this year, and has to work somewhere else for two years before she can apply for a senior position in the family business.

Nurture your people

It's important as a leader to help each team member figure out how they can grow their careers. Kelly asks her employees the following questions: What are your goals? How do you want to grow with this company? Where do you see yourself in the next five to 10 years? The brothers try to operate with 100-percent transparency, which leads to trust and a sense that there is a level playing field for advancing in the family business.

Related: This Family Business Thrives Giving Small Investors Big Real Estate Opportunities

Promote non-family members

Kelly explained that one of the keys to building a successful franchise system is to promote non-family members to senior roles. Hiring senior level employees at the director level is a key business strategy that Topper's is relying on to take their family business to the next level. Kelly finds that, in addition to providing new perspective, non-family leaders reduce emotionally-charged decision making.

Treat customers like family

Family businesses have a unique competitive advantage. Families who do business together want to build a legacy, which is different from just building a business to sell it. "The continuous level of care that a family brings to the business really affects your sales in a positive way," Kelly says. "Family members will always take care of the customers, which creates loyalty from customers, which in turn increases our sales overall." The Topper's team extends that level of care to the community, making it a point to partner with several charitable organizations.

Instill core values

Running a family-owned business isn't for everyone. "New businesses are tough to start and tougher to grow," warns Kelly.

Couples should start a family business if they are able to create a strong foundation of communication and trust; their talents and strengths should also complement one another.

Exposing kids to the family business is also important. Kelly's children, for instance, have worked for the company as part-time employees while going to school.

Finally, Kelly advises that business owners remain as hands on as possible. He spends much of his time shaping the company culture and communicating with the operational team. And when it comes to strategizing a plan for his business, he doesn't just leave it to chance; he travels to different locations to gather information, looking for ways to improve the products and the brand.

Related: This Family Restaurant Had to Improve the Entire Neighborhood to Succeed

Daphne Mallory

Daphne Mallory Foundation

Daphne Mallory, Esq. is best known for sharing smart ideas to solve problems. Whether on television, on stage, in the boardroom, or before governments, her speeches and seminars are interactive and rich in content.

Billboard Magazine described Mallory as "Engaging Fans, forging a new path." She appeared on ABC, FOX and NBC and in Entrepreneur Magazine, Essence, Brown Alumni Magazine, Self and more. She hosts a TV show: Family Business with Daphne on KSAW-ABC.

Mallory's training programs include Women & Family Business, Grow Community/ Grow Profits, Grow Community/Grow Memberships, Roadmap to Family Business, and Sales Training for Change Agents.

Editor's Pick

Related Topics

Business Ideas

This Teacher Sells Digital Downloads for $10. Her Side Hustle Now Makes Six Figures a Month: 'It Seems Too Good to Be True, But It's Not.'

When one middle school teacher needed to make some extra income, she started a remote side hustle with no physical products and incredibly low overhead. Now she brings in six figures each month, and offers courses teaching others how to do the same.

Business Process

Don't Fall For These Tricks: 5 Things You Shouldn't Do When Selling a Business

With careful planning and attention to detail, you can maximize the value of your business and ensure a smooth transition for all involved parties when you sell your company. Here's how.

Leadership

How to Win Over the Room With Effective Persuasion Skills

The art of persuasion is not just about the notes, the data, and the pitch; it's about creating a connection that resonates with the audience. We explore how a blend of story, active listening, and genuine interaction can not only capture attention but also win hearts and minds, setting the stage for achieving success in any meeting.

Travel

6 Secret Tools for Flying First Class (Without Paying Full Price)

It's time to reimagine upgrading. Here's how to fly first class on every flight, business or personal.

Living

'I Haven't Ticked All the Boxes Yet.' Hilary Duff Reveals Her Next Venture After More Than 2 Decades in the Spotlight — and the Surprisingly Relatable Key to Her Enduring Success

The actor talks entrepreneurship, secrets to success and her latest role as chief brand director for Below 60°, a product line of air fragrances.

Leadership

Great Leaders Must Be Great Coaches — Here's How to Become One

To be a successful leader, you must become an expert in how to help others grow and develop. Here's a research-driven approach for entrepreneurial leaders to coach and effectively develop their teams.