The New Life Insurance Alternative ROP life insurance refunds your premiums.
By Jacquelyn Lynn •
Opinions expressed by Entrepreneur contributors are their own.
Since we first told you about Return of Premium life insurance two years ago, interest in the product is up, premiums are down slightly and new features are available. ROP is simple: You pay more for the coverage than you would for a traditional term policy, but if you survive beyond the term of the policy, the entire amount of premiums you paid is refunded. For businesses with ROP, life insurance on key individuals is not just another expense, but rather money that can be recovered.
"Consumers like the concept of getting their money back," says Byron Udell, CEO of AccuQuote, a life insurance quoting and brokerage firm in Wheeling, Illinois. "Like everyone else, business owners don't like spending money on something that could yield them nothing. ROP gives them an alternative." And ROP products are improving, he adds. In addition to somewhat lower premiums, new products have enhanced cash surrender values. Earlier policies offered minimal refunds if the policy was canceled before the contract's end; new policies offer more back in that situation. In addition, Udell says, "Some products now allow access to the cash surrender values via policy loans."
Memorial Day Sale - Save 20%! Unlock this premium article & so much more with Entrepreneur+
Join the internet’s leading entrepreneur community with our Memorial Day sale! With your subscription, you'll get:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
Use code SAVE20 at checkout.