Get All Access for $5/mo

United Airlines Passenger Dragged Off Plane by Airport Employees Brute force was used to drag a paying passenger off one of its planes on Sunday night.

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Scott Olson | Getty Images

A United Airlines passenger who thought he'd be flying from Chicago to Louisville Sunday night was in for a pretty nasty surprise.

Related: Good, Bad and Just Ugly Customer Service Trends

Overbooking United Express Flight 3411, United employees desperately sought volunteers who would give up their seats in return for reimbursements of $400 and $800. There were no takers. United then took desperate measures.

After boarding flight passengers, three security officers approached a seated man and asked him to give up his seat. He refused. The guards then yanked the unnamed man from his seat. While screaming in resistance, the officers dragged the passenger by his arms to the front of the plane. Frightening and shocking other passengers, the man goes silent, with his abdomen showing and his glasses disheveled, while they continue to drag him towards the front.

Related: The Mistakes That Make a PR Crisis Even Worse

Married passengers Aubra and Tyler Bridges documented the traumatizing event, posting a 30-second clip to social media, which has since gone viral. According to Aubra, United used its computer system to randomly select four passengers to deboard the overbooked flight, the unidentified man being one of them.

Eventually, the passenger, who said he was a doctor and needed to see his patients in the morning, was able to get back on the plane -- returning disoriented and with a bloody face.

Responding to the incident, United Airlines issued a public statement on Twitter, apologizing for the event, calling it "upsetting" and claiming it would investigate it further.

It didn't take long before the social media world had its heyday over the incident.

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.

Business Process

How CEOs Can Take Control of Their Emails and Achieve Inbox Zero

Although there are many methodologies that leaders can use to manage their emails effectively, a consistent and thought-through process is the most effective way to systemize and respond to emails and is a step of stewardship for the effective leader.

Business News

Former Steve Jobs Intern Says This Is How He Would Have Approached AI

The former intern is now the CEO of AI and data company DataStax.

Science & Technology

5 Automation Strategies Every Small Business Should Follow

It's time we make IT automation work for us: streamline processes, boost efficiency and drive growth with the right tools and strategy.