Using Online Video to Market Your Business Use online video to market your business. Here's to hoping you don't have a face only a mother could love.

A tidal wave of converging trends stands to change the face of commercial video forever.

First, there's technology: the prevalence of high-speed Internet access and dramatically improved streaming technology. Then there's supply and demand (and more technology): the low-cost and ever-improving quality of video recording equipment.

And then there's the irrepressible social media surge: the rise of YouTube and other online video distribution services driving demand for business videos of all stripes.