What is Authentic Marketing, and How Is It Different From Public Relations? The two are often confused.

By Richard Okyere Mensah • Jul 14, 2021

Opinions expressed by Entrepreneur contributors are their own.

Attention is sacred in today's world. Attracting attention to your company is what helps current and future customers discover you and do business with you. As advertising loses its effectiveness, marketers are on the hunt for new ways to capture the attention of potential customers.This has given rise to a new category called authentic marketing.

So, what exactly is "authentic marketing"?

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