What is Authentic Marketing, and How Is It Different From Public Relations? The two are often confused.
Opinions expressed by Entrepreneur contributors are their own.
Attention is sacred in today's world. Attracting attention to your company is what helps current and future customers discover you and do business with you. As advertising loses its effectiveness, marketers are on the hunt for new ways to capture the attention of potential customers.This has given rise to a new category called authentic marketing.
So, what exactly is "authentic marketing"?
Memorial Day Sale - Save 20%! Unlock this premium article & so much more with Entrepreneur+
Join the internet’s leading entrepreneur community with our Memorial Day sale! With your subscription, you'll get:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
Use code SAVE20 at checkout.