Get All Access for $5/mo

Why Diversity Is the Secret to This Talent Agency's Influencer-Based Approach This founder talks about catapulting into a unique space.

By Ximena N. Larkin

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner C1 Revolution speaks with David Sanchez, the founder of 10 MGMT, a Chicago talent agency that started in 2013.

Sanchez talks about leaving behind typical ideas of what talent should look like, including breaking free from size, height and weight preconceptions and constraints.

The founder brings up how social media has changed the landscape of booking talent, especially in terms of how advertisers like to reach audiences. 10 MGMT works to actively curate its group of influencer clients, whose substantial followings can easily get the eyes of advertisers.

Moreover, Sanchez points out how not every influencer is properly vetted and how 10 MGMT can swoop in and recruit the right talent.

Click the video to hear more.

Related: The Story of How the First WakandaCon Came to Be

Watch more videos on C1 Revolution's YouTube Channel.

Ximena N. Larkin

Writer, Publicist and Founder of C1 Revolution

Ximena N. Larkin is a digital strategist who specializes in using social media for public relations campaigns to create offline engagement. Based in Chicago, she is the founder of C1 Revolution and has worked on public relations, social media and marketing campaigns for companies. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.

Leadership

This Artist Answered a Businessman's 'Powerful' Question — Then His Work Became 'the Poster Child for Juneteenth': 'Your Network Really Becomes Your Net Worth'

Reginald Adams was the executive director of a Houston-based art museum for more than a decade before he decided to launch his own public art and design firm.

Leadership

Harvard Business School Professor Says 65% of Startups Fail for One Reason. Here's How to Avoid It.

Team alignment isn't nice to have -- it's critical for running a successful business.

Business News

Here's What Companies Are Open and Closed on Juneteenth 2024

Since it became a holiday in 2021, Juneteenth has been recognized by some major corporations as a paid day off.

Growing a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.