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10 Product Innovations You Need on Your Radar Right Now These companies are making our lives easier, better and more enjoyable.
This story appears in the June 2018 issue of Entrepreneur. Subscribe »
A brilliant product is more than just an object. It's a deep understanding of a consumer and a marketplace. It's a problem solved for people, but in physical form. Brilliant products make a case for themselves. They, in a word, fit.
Related: No Joke: How Comedian Kevin Hart Is Building a Brand That Will Outlive His Fame
What does product innovation look like today? As part of our 100 Brilliant Companies list, we highlighted 10 new products that hit the bullseye.
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