You can be on Entrepreneur’s cover!

Check Out the Car That Just Drove Itself Across the U.S. The car navigated through mountains, heat, traffic jams, trucks, road construction and even tumbleweed.

By Jason Fell

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Delphi
Delphi self-driving car.

From Tesla to Apple to Google to Mercedes and beyond, it appears that the future of the auto industry lies, in part, in the development of self-driving vehicles. Now, one auto company has upped the stakes with an ambitious publicity stunt.

United Kingdom-based auto-parts maker Delphi modified an Audi Q5 SUV to drive autonomously. If that wasn't cool enough, the company had the car drive itself 3,400 miles from San Francisco to New York City. In all, the trip took nine days, starting out on March 22 near the San Francisco-Oakland Bay Bridge. Nicknamed Roadrunner, the car navigated through mountains, heat, traffic jams, trucks, road construction and even tumbleweed, Delphi says.

The car arrived in Manhattan this week just in time for the big New York International Auto Show. Of course.

Related: Mercedes' Self-Driving Car Says Hello to San Francisco

Delphi unveiled the car in January at the Consumer Electronics Show in Las Vegas. Roadrunner is equipped with six long-range radars, four short-range radars, three vision-based cameras, six lidars (light detection and ranging devices), a localization system, intelligent software algorithms and a full suite of Advanced Drive Assistance Systems, according to Delphi.

Delphi tested the self-driving car's capabilities on the streets of California and Las Vegas before undertaking the cross-country journey. "Delphi's active safety technologies enable the vehicle to instantaneously make complex decisions, like stopping and then proceeding at a four-way stop, timing a highway merge or calculating the safest maneuver around a bicyclist on a city street. Many of these driving scenarios have been a limitation for much of the current technology on the market today," Delphi said in its announcement of the project.

Related: Self-Driving Cars Could Generate Billions in Revenue

But do people really want to give up their control to a car that drives itself? "There's some [interest]," Delphi CTO Jeff Owens said today on CNBC's Squawk Box. "There's a desire for mobility. There's a desire for more safety. We tend to think of this as an opportunity to improve our active safety equipment that will help provide the driver help when you need help. The car never gets distracted even when the driver is."

Even then, the legal and regulatory hurdles mean driverless cars are "at least" 10 or 15 years away from being available widely to consumers, Owens said.

Here's a look at Delphi's promotional video for the Roadrunner:

Related: Apple Studies Self-Driving Car, Auto Industry Source Says

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Devices

Solo Traveling Entrepreneurs Will Love These Translation Earbuds — $90 Through April 21

The Mymanu CLIK S Translation earbuds have been featured at CES multiple times and won the Red Dot award.

Side Hustle

This Flexible Side Hustle Is Helping Millions Earn Extra Cash — and Might Be 'More Attractive' Than an Office Job

Side hustles remain popular for additional income — and have many questioning the 9-5 model altogether.

Growing a Business

'Emails Work!' This Entrepreneur Says Email Marketing Is Still the Best Way to Connect and Sell. Here Are His Top Tips.

Fishbowl CEO Adam Ochstein breaks down effective email marketing and explains how a hotel chain helped shape his idea of data personalization.

Business News

Nike Responds to Criticism Over U.S. Women's Olympic Uniforms: 'Everything's Showing'

The company is the official outfitter for the U.S. Olympic track and field athletes.

Starting a Business

The Most Successful Entrepreneurs Know How to Say 'No.' Here's the One Exercise You Need to Learn This Skill.

There's a robust correlation between success and having the ability to say "no" to opportunities that don't serve you. Here's how can learn how to master the art of saying "no," too.