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It's OK to Be Great: Why Entrepreneurs Deserve to Stand Out

In a path that's marked with extreme highs and lows, blending in isn't -- and shouldn't be -- an option.

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By Amy Cosper

Opinions expressed by Entrepreneur contributors are their own.

I have to be honest: Being an entrepreneur isn't that glamorous or even fun on some days. You have a hard job. But I promise you, no matter what direction your company goes, it will be meaningful, and you will matter. Because what you do, even in failure, matters.

Why? Because you have chosen the path less taken, the path less understood and the path most pockmarked with pain. Much of the time that path is a complete slog, and your job, on occasion, is simply to slog it out.

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