Get All Access for $5/mo

This Insane Ice Cream Changes Color When You Lick It In an ice-cream innovation that seems straight out of Willy Wonka, a Spanish physicist-turned-chef is serving up scoops that change color as you eat them.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

It sounds like something straight out of Willy Wonka's chocolate factory: ice cream that changes color as you lick it.

In fact, this crazy treat is the work of a Spanish physicist-turned-chef named Manuel Linares, reports The Mirror. When Linares took a course in ice-cream making that encouraged students to make a new flavor, he decided he'd go a step further and try to create an ice cream that changed color.

Since debuting "Xamaleon" – a reference to the camouflaging chameleon – business has been booming at his ice cream shop in Spain. Xamaleon changes color from periwinkle blue to bright magenta, and reportedly tastes like tutti-frutti, containing strawberries, cocoa, almonds, banana, pistachio, vanilla and caramel.

Related: Mrs. Fields and TCBY Are Rising From the Ashes, Hand in Hand

Linares has kept the key behind the color-changing treat secret, though apparently the temperature of ice cream as it melts and is licked is important. Plus, Linares's "love elixir" that he spritzes on the ice cream after it is scooped apparently plays a role. What's in the elixir? Who knows – all Linares will say is it is all natural.

So far, ice cream lovers have to venture to Spain to get a taste of this magical sweet. However, if you make it to Linares's shop, you may find more than just Xamaleon on the menu – Linares is currently working on an ice cream that changes color when exposed to fluorescent or ultraviolet lights.

Related: Jamba Juice Is Going On a Serious Franchisee Recruitment Spree

Kate Taylor


Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick


ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Business News

You Can Now Apply to Renew Your U.S. Passport Online — But There's a Catch

The U.S. State Department officially launched the beta program this week.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.